Make it buzz worthy.

“Marc Battaglia has a proven track record of building and leading great creative teams and has done just that at Marriott International.”

““It’s hard as hell to just make a great story, a great film,” he said. “It’s even harder when you add that additional layer on all of these groups working to achieve an emotional connection back to a brand. When it’s done right, it’s amazing. Angels sing from the heavens. But when it’s bad, it really stands out.””